Tuesday, February 16, 2010

P&G, Wal-Mart collaborate on TV movie

"In an effort to increase the family-friendly programming on television, Procter & Gamble is teaming up with Wal-Mart to produce a made-for-TV movie that will air on NBC in April.

"Secrets of the Mountain," a two-hour movie, will include product placements and advertising exclusively from P&G and Wal-Mart. " [Cincinnati Enquirer]

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