"You've probably seen the Citi credit-card commercial that has generated a lot of buzz.
It opens with a woman's saying, "My boyfriend and I were going on vacation." She appears to be in a clothing store and needs to get a few accessories. With her Citi card, of course. Then the scene changes. She picks out "a new belt" (it's a rock-climbing harness) and "some nylons" (rock-climbing ropes). "And what girl wouldn't need new shoes?" she asks. (Yes, for rock-climbing, of course.)
Then we watch as she hoists herself up to the tiny top of a huge rock formation we can't believe is real, with her guy following. Natch. As we get dizzy watching her triumphantly stand on the little precipice, we hear her voiceover again: "We talked about getting a diamond. But with all the 'thank you' points I've been earning, I flew us to the rock I really had in mind." " [Betsy Hart]
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